Principal Design Engineer - Experience Design Group

The Experience Design Group sets the standards for all Dell sub-brands

Within EDG, our small team was responsible for researching, experimenting and developing the next generation of products and family languages.

As a principal design engineer for EDG Next Gen my responsibilities included...

• tearing down and analyzing competitor products

• trend forcasting with outside experts

• generating original concepts to support the design director's strategies

• exploring new materials and processes with vendors like Flex and Pegatron

• preparing executive-level presentations

• working directly with model shops to create high fidelity visual models to present concepts to executives

While working in Next Gen I was repeatedly selected for annual future vision exercises. 

When Intel and Dell launched an accellerated development group within Next Gen called Special Vehicles, I was chosen as a lead designer. 

Concepts were developed to be on-brand and highly competative.

Every detail of visual models was held to the highest standards.

Onsite rapid prototyping facilities allowed us to iterate on a daily basis. 

While many of the products I worked on at EDG are already being shipped by the millions...

... other more exploratory projects are still confidential.