Dell EDG Next Gen
Principal Design Engineer - Experience Design Group
The Experience Design Group sets the standards for all Dell sub-brands
Within EDG, our small team was responsible for researching, experimenting and developing the next generation of products and family languages.
As a principal design engineer for EDG Next Gen my responsibilities included...
tearing down and analyzing competitor products
trend forcasting with outside experts
generating original concepts to support the design director's strategies
exploring new materials and processes with vendors like Flex and Pegatron
preparing executive-level presentations
working directly with model shops to create high fidelity visual models to present concepts to executives