Creative Director - Principal Industrial Designer
3+ Smartwatch Gen 2
3+ had a successful third tier smartwatch with basic capabilities, and a unique hybrid platform featuring mechanical hands and a digital watch face. Their ambition was to use design to elevate the next generation into the next tier of smartwatches. Available Fall 2019.
Interviews and comparative product reviews revealed a number of insights
Bulky diver style watches are heavy and unappealing to women and men alike
A three day battery is not effectively better than a one day battery
Redundant interaction modes confuse users
We surveyed 6 smartwatches over three weeks.
We outlined all of the interactions for each of the apps.
A tightly defined package was developed around the factory's existing hardware platform.
Physical prototypes were weighted accurately and worn by team members as experience research.
Respecting the inherent cyclical nature of time, we chose the circle as our primary design theme for bothe the ID and the UI. The circle is a comforting symbol of continuity and renewal, a theme we hoped to instill throughout the user experience.
Focusing on the theme of time as a continuous loop, we generated several concept directions which were later selected down based on defined criteria.