Creative Director - Principal Industrial Designer - Strategist
“Ollie started as a passion project, dreamed up by the our head of industrial design, Hayes Urban. Fond of the immersion coffee his wife introduced him to, but frustrated with the disarray of mismatched and unreliable bits and constant drips, he applied his skills to a solution.
Hayes envisioned a thoughtful way to design and optimize the immersion brewing experience -- one that, in practice, would create in an intentional start to the day through the ceremony of coffee. Meet: Ollie.
Inspired by his wife's passion for a solid brew, he's created countless sketches and 3D prototypes, all in the effort to design a beautiful coffee experience...one that anyone would be proud to share with someone close.”
-Ad copy from Ollie packaging
Ollie will be stocked at Treehouse home stores this Fall.
This early packaging concept focused on the social aspect of coffee drinking.
Each of three side of the package had a different illustration creating a wide format experience on the shelf.
Because dripping would not be acceptable, I started with the valve mechanism and designed outward.
Prototyping and testing the valve seperate from the form studies.
The final 3D printed parts ready for making the plaster slip cast molds from.
3D printed ceramic and plastic prototypes to test form and fit.